The Martha’s Vineyard Women’s Network will host Lynn Switanowski of the Boston-based Creative Business Consulting Group to present an interactive seminar titled Embracing the Economic Challenges of Today, aimed at discussing how businesses can thrive during economic downturns and recessions if they know the right strategies to use.

Lynn specializes in consulting for small and medium-sized businesses. Some key points in her talk will include: restructuring marketing tactics to acknowledge but not succumb to negative sentiment, focusing on retention and awareness strategies, reinventing yourself to become a value-driven organization, alternative marketing strategies, creating emotional attachments and uncovering new channels of distribution.

The event will be held on Thursday, March 5 in the Baylies Room at the Old Whaling Church in Edgartown. Registration begins at 6 p.m., followed by the presentation at 6:30 p.m.

Tickets are $5 for members and $15 for nonmembers who register in advance. Advance tickets are available at Tickets at the door will be $25 on a first come first served basis. Please register in advance, as space is limited.