The TrailsMV app had its genesis on a rambling up-Island hike.

“The idea started on a walk with Alan Rappaport, chair-elect of our board of directors,” said Adam Moore, president of the Sheriff’s Meadow Foundation. “We got a bit lost in the woods off King’s Highway in Chilmark while trying to find a Sheriff’s Meadow property.”

While backtracking onto their route, the pair got to talking about how to make Island trails more accessible. Eventually Alan exclaimed: “If only there was an app for that!” The idea for TrailsMV was born.

For small businesses in the food and farm communities, social media is an essential communication tool.

With business acumen and a gastronomic passion, Rose Willett doesn’t mind having a lot on her plate – a plate that now includes The Larder in Vineyard Haven and Whippoorwill Farm in West Tisbury as well as North Tisbury Farm & Market.

Flower farmer Olivia Rabbitt is always on the move: She grows in Edgartown, lives on Chappy, and sells her blooms at the West Tisbury Farmers’ Market.

These four-footed Island residents are hogging the limelight.

Chef Charlie Granquist is the new culinary director at Slough Farm in Edgartown.

The unflappable Bob Pacheco keeps his family's 75-year old family business, Reliable Market, on an even keel.