Run and Shoot may sound like a basketball slogan, but it’s actually the name of a transmedia company that founded the Martha’s Vineyard African American Film Festival ten years ago. This year’s festival, headed by husband and wife team Floyd and Stephanie Rance, will feature close to fifty films, including shorts and feature-length films, which will screen at the Performing Arts Center, the Oak Bluffs Public Library and the Harbor View Hotel.

The films represent the “most innovative content in the field,” according to its founders. The festival will also host discussions with producers and filmmakers, as well as a brunch featuring members of the African American Film Critics Association. There will also be an awards presentation by Saatchi & Saatchi and HBO on the final day of the festival, August 11.

The festival runs from August 7 to August 11. View the entire festival itinerary with film locations at