To draw attention to the needs of children on Martha’s Vineyard, the Gazette will donate a row of school garden vegetables to Island Grown Schools for every new or renewal subscription it receives between now and Jan. 31, 2017.

Island Grown Schools, a program of the Island Grown Initiative, was chosen as the beneficiary of the Gazette’s holiday season promotion for its groundbreaking work to educate children about healthy eating. Nearly one-quarter of the children attending Martha’s Vineyard schools qualify for free or reduced-fee meals.

Last year, the Gazette departed from its longtime practice of offering a gift to new subscribers, instead pledging to donate 1,000 clams to the Martha’s Vineyard Shellfish Group for every new subscription. The promotion was a big success, netting more than 600 subscriptions for the Gazette, which in turn gave $9,000 to the shellfish group.

Begun nine years ago, Island Grown Schools has installed and helps to maintain gardens at 16 Vineyard schools and preschools, offering garden-based learning to almost every school-aged child on the Island. Led by program leader Noli Taylor, the organization has developed curriculum based on local food and nutrition that is now in use in many of the schools and leads more than 1,000 classroom lessons and 80 farm field trips each year.

Ms. Taylor, Rebecca Haag, executive director of the Island Grown Initiative, and several Island children will talk about learning about food from the ground up on Dec. 13 as part of the Gazette’s monthly Tuesday in the Newsroom series.

Anyone who buys or renews a print or online subscription to the Vineyard Gazette or purchases one as a gift is eligible to participate in this promotion. The Gazette will send you a certificate noting that a donation has been made on your behalf.

For more information about the Island Grown Initiative and Island Grown Schools, visit

To take advantage of the subscription offer, call 508-627-4311, or go to