The Martha’s Vineyard Museum has named David Nathans, of Princeton, N.J., as its new director. He will take over from Keith Gorman in late August.

Mr. Nathans, the founder and director of the Sydney Company, a marketing and business development firm with a focus on museums and cultural arts organization, will relocate to the Vineyard, according to a museum announcement.

Originally from western Massachusetts, Mr. Nathans has a history from Hamilton College and an M.B.A. from the University of Pennsylvania. He has been the director of the Emerson Gallery at Hamilton College and assistant director of the Art Museum at Princeton. In addition to his museum experience, Mr. Nathans will bring a broad background in business development, marketing and fund-raising, the statement said.

Board chairman Elizabeth Beim called Mr. Nathans “an excellent choice to lead the Martha’s Vineyard Museum through its next phase of development.”

He inherits a struggling capital campaign that is aimed at relocating the museum from its campus in downtown Edgartown to property it owns abutting the Polly Hill Arboretum in West Tisbury.

Mr. Gorman announced his resignation in April.