Starting in mid-July, a converted florist’s truck packed with fresh produce from local farms is due to begin visiting Island neighborhoods three days a week. Operated by Island Grown Initiative, the mobile farmer’s market will sell Martha’s Vineyard vegetables and fruits at a small markup over wholesale, said Island Grown’s Noli Taylor.

“Tuesday, Thursday and Sunday afternoons and evenings, we’ll be driving around in this truck,” said Ms. Taylor, the organization’s community food education director. “Each stop will have around 45 minutes of selling time.”

The goal of the program, which is supported by a $62,000 state grant, is to make fresh Vineyard produce more easily available to low-income, elderly and disabled Islanders.

“Our farmers market is difficult for different people on the Island to access for all kinds of reasons, but we know people want easier access to locally grown produce,” Ms. Taylor said.

The mobile market is not intended to compete with the farmers market or local retailers. “This isn’t really a business venture,” she said. “We’re not trying to be an alternative to the West Tisbury farmers market.

“This is a food equity program. The plan is to bring it to targeted neighborhoods.”

Planned stops on the rolling market’s route include Morgan Woods, Hillside Village, Woodside Village, the Martha’s Vineyard Boys and Girls Club and the Oak Bluffs Public Library. Island Grown is currently talking with the Wampanoag Tribe of Gay Head about making an Aquinnah stop as well, Ms. Taylor said.

Currently located in Baltimore, the used truck — a 2005 Chevrolet Cutaway G3500, fitted with solar panels to help power the generator needed for refrigeration — was a rare find for Island Grown, which had been searching for the right vehicle with no luck.

“There’s nothing like this,” Ms. Taylor said. “There’s no pre-made mobile farmers market truck. There are food trucks with mobile kitchens, but there’s nothing that’s right. Then we found this little truck.”

Island Grown’s Farm Hub director Keith Wilda traveled south to inspect the vehicle and has given it a clean bill of health, Ms. Taylor said, and Island Grown staffer Sophie Abrams is set to drive it to the Vineyard the first week of June.

After the truck is retrofitted with an awning, shelving and an Island Grown wrap by local studio Bluerock Design, Ms. Taylor said, it should be ready to begin making its rounds in mid-July.

Thimble and Morning Glory farms have already signed on as suppliers for the mobile market, Ms. Taylor said, and other Island growers are also welcome to take part. “We’re hoping others will join in,” she said, and that neighborhoods on the truck’s route will develop into solid markets for local growers.

“There’s the potential in the future to sell other local products too, such as dairy, eggs and meat,” she said.

Anyone may buy from the low-priced mobile food market, Ms. Taylor said, and those who use benefits from the food assistance program SNAP (Supplemental Nutrition Assistance Program) have an extra incentive.

“This is the year that the Healthy Incentives Program through SNAP is rolling out,” she said. “People who are using SNAP can get up to $80 more in benefits each month if they buy fresh fruits and vegetables from local growers.”

The mobile market will ply its route throughout the summer and fall, Ms. Taylor said, with the potential for continuing later into the year using greenhouse produce from Thimble Farm.

Along with the produce truck, Island Grown is continuing to firm up details around the upcoming summer food service program for schoolchildren up to age 18.

Funded by the U.S. Department of Agriculture and sponsored by Martha’s Vineyard High School, the free lunch service is set to launch July 10, with midday meals five days a week through Aug. 11.

Any child under 19 will be able to get lunch at the Oak Bluffs Public School from noon to 1 p.m. during the program’s run, Ms. Taylor said. Meal sites at the Boys & Girls Club and Tisbury School will be limited to children enrolled in programs at those locations.

Seven community groups, including congregations, the Island Food Pantry and the We Stand Together advocacy group, are organizing volunteers to prepare and serve the lunches, Ms. Taylor said.

Volunteer training sessions are scheduled for June 15 from 7 p.m. to 9 p.m. and June 21 from 5:30 p.m. to 7:30 p.m., both at the Martha’s Vineyard Hebrew Center.